Graco®

As a proud member of the Newell Brands family, Graco offers parents a helping hand through quality baby gear that is easy to use, with the comfort and convenience features you want. We continue to innovate, dream, and grow.

From the start, Graco parents have been teaming up to help other parents. Founded in 1942 as Graco Metal Products, the Graco story really begins in 1955, when engineer Rex Thomas dreamed up the company’s first baby product and the world’s first automatic baby swing: the Swyngomatic.

Parenting: It’s the most important job in the world. It’s early mornings, late nights, and not your typical 9-5, but the compensation can’t be beat.

No matter what life brings our way, the one constant is the love we feel for our kids. That’s why we’ve done the research and the testing to thoughtfully design Graco products. As your family grows, we’ll be right there with you. Everyone is welcome in the Graco family.